Ali Koç and the Fenerbahçe Presidency Study

About the study

Ahead of the Fenerbahçe presidential election, this study measures how closely the Ali Koç brand aligns with Fenerbahçe’s identity, supporters’ preferred president and expectations of Fenerbahçe’s success under Koç, across all supporter groups; it was supported by archetype analysis. Published in the March 2018 issue, the study anticipated the 75% vote share Ali Koç received at the June 2018 congress three months in advance, with a deviation of approximately 1%.

Key findings

• Asked “Which of the two candidates would manage the club better?”, 76% of respondents across all supporter groups named Ali Koç and 24% Aziz Yıldırım. Koç was preferred by 83% of Fenerbahçe supporters, 85% of Beşiktaş supporters and 64% of Galatasaray supporters.
• 64% believe Ali Koç would lead Fenerbahçe to success in Türkiye (6% say no and 30% are undecided); 54% expect success in Europe and 38% globally. 49% of Galatasaray supporters and 59% of Beşiktaş supporters believe Fenerbahçe under Koç would be successful.
• According to the archetype analysis, Ali Koç has a profile that could positively influence Fenerbahçe’s identity; the contest was assessed as a “branded” presidential race.

Methodology

Sample details were not disclosed in the web article; the study was designed to cover all supporter groups.