Back-to-School Study

About the study

This study measures parents’ shopping behaviour and spending during the back-to-school period. It was published in the September 2017 issue of Marketing Türkiye under the title “We Spend 15 Billion Lira on Going Back to School”.

Key findings

• 59% of back-to-school shoppers prefer traditional shopping districts and markets, while 35% prefer shopping centres; only 5% shop online.
• Parents’ total spending during the back-to-school period was calculated at 15 billion lira.

Methodology

Not disclosed in the web article.