Women’s Consumption and Saving Trends Study

About the study

This study measures the consumption habits and saving tendencies of Turkish women, who have become managers of the household economy as consumption at home has increased. It was published in the February 2018 issue of Marketing Türkiye under the title “Women Are Now the Heads of the Household”. The website mentions it only in the issue introduction.

Key findings

• The detailed findings were not published on the website; they appear in the magazine’s February 2018 issue.

Methodology

Not disclosed in the web article.