Housing Study

About the study

This study measures what consumers consider when buying a home and the influence of the “prestige” perception frequently emphasised by brands on purchasing decisions. It was published in the December 2017 issue of Marketing Türkiye under the title “A Prestigious Home, Please!”. The website mentions it only in the issue introduction.

Key findings

• The detailed findings were not published on the website; they appear in the magazine’s December 2017 issue.

Methodology

Not disclosed in the web article.