Air Conditioning Study

About the study

This study measures ownership, usage habits and purchasing channels for air conditioners, which gained importance as the pandemic increased the time spent at home. It was published in the June 2021 issue of Marketing Türkiye.

Key findings

• The rate of air conditioner use across Türkiye is 21.7%; among owners, 91.7% have their air conditioner in the living room.
• 93% of air conditioner owners use it in summer and 35% in winter. 42.5% say their usage did not change during the pandemic, while 39.2% say it increased.
• Physical stores are the first choice for purchases: 68.8% of air conditioner owners bought theirs in a store.

Methodology

The study was conducted on 15–16 May 2021 with 600 people from the AB, C1, C2 and DE socioeconomic status groups, representative of Türkiye, with a reported 95% confidence level.