Metaverse Study

About the study

Following Facebook’s transformation into Meta, this study measures public knowledge of and emotional responses to the metaverse concept by generation; it was published in February 2022.

Key findings

• Only one in four (25.7%) has heard of the metaverse project; awareness is highest among Baby Boomers (66.7%), while Generation Y has the strongest understanding of the concept.
• 37.3% feel excited about the project and 18.5% anxious. 65.6% of Generation Z feel excited or happy; fear and anxiety are highest among Baby Boomers (48.5%) and lowest among Generation Y (23.5%).

Methodology

The study was conducted on 28 January 2022 with 600 people over 18 from the ABC1C2DE socioeconomic status groups, distributed across regions to represent Türkiye, with a reported 95% confidence level and 4% margin of error.