Back-to-School Study

About the study

This study measures back-to-school spending, borrowing, shopping channels and school choice among parents with children from preschool through secondary school; it was published in the September 2021 issue.

Key findings

• While parents spent an average of TRY 1,187 on going back to school in 2020, they expected this spending to rise to TRY 1,506 in 2021; more than half said they would borrow money, with average borrowing of TRY 2,090.
• Technology devices are now considered school necessities; mothers have the final say on spending (74%), while children’s influence is 28.7%. Trendyol is the leading destination for online shopping; quality takes priority.
• Private schools are losing pupils; the student’s wishes are not decisive in school choice (only 4.3%). The new generation of parents is more active in working life.

Methodology

The study was conducted with 600 parents across Türkiye with children attending preschool, primary, middle or secondary school, with a reported 95% confidence level and 4% margin of error.