Ramadan Consumption Study

About the study

This study measures what consumers put in their shopping baskets during Ramadan, the products associated with Ramadan and their views on brand communication during this period. It was published in the May 2018 issue of Marketing Türkiye; the website mentions it only in the issue introduction.

Key findings

• The detailed findings were not published on the website; they appear in the magazine’s May 2018 issue.

Methodology

Not disclosed in the web article.