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Research summary

Study of Content That Angers Social Media Users

Archive year
2020
Research conducted by
Aksoy Araştırma
Research / collaboration
Marketing Türkiye
Source publication date

About the study

This study measures which content most angers users on social media, which became a primary communication and entertainment channel during the pandemic, and their views on its new era. The full study was published in the September 2020 issue.

Key findings

  • The most anger-provoking content, in descending order, comprises obscene content, mutual insults, slang and profanity, those spreading false news, and violent posts.
  • 42.3% of social media users are dissatisfied with the recent state of social media; 27% have no opinion.

Methodology

The study gathered the views of 1,099 people through Aksoy Araştırma’s Eşzamanlı Panel, with a reported 95% confidence level.

Related publications in Marketing Türkiye

  1. What angers us most on social media?
    Main articleMarketing Türkiye

Summary compiled on:

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