Türkiye’s Cleanest Brands Study

About the study

This study measures consumers’ brand preferences for cleaning products, from soap and detergent to surface cleaner and bleach, their expectations of these products and the brands found in household cleaning cupboards; it ranks Türkiye’s “cleanest” brands. It was published in the August–September 2019 issue of Marketing Türkiye; the website mentions it only in the issue introduction.

Key findings

• The detailed findings were not published on the website; they appear in the magazine’s August–September 2019 issue.

Methodology

Not disclosed in the web article.