Türkiye’s Durable Brands Study

About the study

This study identifies the brands consumers regard as the most durable during a period when economic uncertainty and falling purchasing power led them to seek “durability” and longevity in almost every product. It was published in the March 2019 issue of Marketing Türkiye.

Key findings

• The detailed findings were not published on the website; they appear in the magazine’s March 2019 issue.

Methodology

Not disclosed in the web article.