Passion Study

About the study

This study measures middle-aged men’s views on the concept of “passion” and on life. Questions cover the colour associated with passion, the characteristics of passionate people, individuals in their own circles and celebrities they consider passionate, and expectations for the future.

Key findings

• Red is the first colour associated with “passion”; according to 17%, the most important characteristic of a passionate person is being “loving”.
• Respondents most often consider their spouses passionate (57%). Cüneyt Arkın is considered the most passionate celebrity, followed by Hadise and Orhan Gencebay at 4.8%.
• Only 24.2% describe themselves as passionate people; 54.8% have a very positive outlook on the next five years.

Methodology

The study used the Mobile Panel method with 600 men aged 30–50 from the A, B, C1 and C2 socioeconomic status (SES) groups, across NUTS1 regions representative of Türkiye.