Ülker Brand Perception Study

About the study

This brand perception study measures consumers’ responses to Ülker’s transformation through global expansion (the acquisition of United Biscuits), crises and political debate. It was published in the April 2018 issue of Marketing Türkiye; the website mentions it only in the issue introduction.

Key findings

• The detailed findings were not published on the website; they appear in the magazine’s April 2018 issue.

Methodology

Not disclosed in the web article.