Wellness Study

About the study

This study measures consumers’ attitudes and behaviours towards herbal, fruit and green teas that they regard as sources of health. According to the issue introduction, even as consumers cut spending and forgo many needs, they do not remove herbal teas from their lives; they perceive these teas as providing both psychological and physical support and also choose them to meet what they see as a need for probiotics. The study was published in the March 2022 issue of Marketing Türkiye.

Key findings

• The detailed findings were not published on the website; they appear in the March 2022 issue of Marketing Türkiye.

Methodology

Not disclosed in the web article.