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An example from the archive

Meal Card Research — 2020 Archive

Archive summary of the 2020 meal card study conducted for Marketing Türkiye: consumer experience, usage and unmet needs.

2020 · CONSUMER AND MARKET RESEARCH

This page is an archive summary based on an accessible original publication. It does not reproduce the full original article or all its charts. The research period differs from the date this page was prepared.

Usage experience and unmet needs

Method

The 2020 study for Marketing Türkiye involved 400 participants from the Eşzamanlı mobile panel.

A finding from the archive

42.8% of participants said their meal card balance lasted until the third week of the month.

How should it inform decisions?

Frequency of use, satisfaction and unmet needs are different questions. Considering them together helps frame discussions about service improvements. These historical findings must not be interpreted as current market shares or present spending levels.

Source: Marketing Türkiye, 8 July 2020

Archive summary prepared on 28 October 2026. Prepared by Aksoy Araştırma.