New Hygiene Products Study

About the study

This study measures how safe consumers feel using the new hygiene products introduced into everyday life with Covid-19, changes in their understanding of hygiene, preferences for masks and disinfectants, purchasing channels and trusted brands. It was published in the February 2021 issue.

Key findings

• Hygiene is considered more important than comfort; 76.3% attach importance to the brand of disinfectant.
• Disposable masks lead by a wide margin (82.3%). Features sought when choosing masks include three-layer surgical construction (76%), a nose wire (60.6%), antibacterial properties (44.7%) and protection against dust and pollen (34.2%). 20% believe masks provide sufficient protection, while 11.8% believe they do not.
• Pharmacies are the main source of hygiene products (58.7%), followed by supermarkets (43.5%), the internet (24.8%), cleaning product shops (22.5%) and neighbourhood grocery shops (6.5%).

Methodology

The study comprised 600 interviews through Aksoy Araştırma’s Eşzamanlı mobile panel, with a reported 95% confidence level and ±4% margin of error. Gender, age and NUTS1 regional quotas were applied using TÜİK’s Address Based Population Registration System (ADNKS) data.