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Aksoy Araştırma — 20th anniversary
Research summary

New Normal Study: The Easing of Restrictions

Archive year
2021
Research conducted by
Aksoy Araştırma
Research / collaboration
Aksoy Araştırma
Source publication date

About the study

This study measures how people adapted to the new normal during the reopening process following approximately three months of tightened restrictions, including their return to cafés and restaurants and compliance with precautions.

Key findings

  • 77% of people went to neither a café nor a restaurant during the initial reopening period; 12% visited a café and 10.3% a restaurant.
  • 58.5% said restaurants fully complied with precautions and 35.4% said they partly complied; the corresponding figures for cafés were 52.6% and 39.5%. Compliance with the 50% occupancy rule was also measured.
  • People continued to take personal precautions.

Methodology

The study was conducted with 1,067 participants across Türkiye.

Related publications in Marketing Türkiye

  1. Restrictions eased, but how did society respond to the new normal?
    Main articleNafizcan Önder
  2. The news in one minute with Marketing Türkiye
    Mention

Summary compiled on:

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