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Aksoy Araştırma — 20th anniversary
Research summary

Cross-border Shopping Survey (Duty-free Shopping)

Archive year
2026
Research conducted by
Aksoy Araştırma
Research / collaboration
Aksoy Araştırma
Source publication date

About the study

A study measuring public reactions to the removal of the EUR 30 tax exemption for goods arriving from abroad by post or express delivery, described in the source as introduced by a presidential decision published in the Official Gazette on 7 January 2026. The research shows that the decision directly affected a broad audience and that a majority opposed the change.

Key findings

  • 61% opposed the ending of tax-free shopping from abroad.
  • Approximately 40% of Türkiye’s population had shopped online from abroad at least once.

Methodology

The web article did not provide the sample size or fieldwork dates.

Ertan Aksoy’s assessment (summary)

Ertan Aksoy notes that the 40% who had shopped from abroad represent a population larger than that of many European countries, making the reaction unsurprising. He describes the opposition as based on rational considerations rather than emotion.

Related publications in Marketing Türkiye

  1. Duty-free shopping ends, the backlash grows: 61% oppose the decision
    Main articleNafizcan Önder

Summary compiled on:

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