Generation Z Study

About the study

This study measures the attitudes towards brands, internet and media use, favourite artists, pocket-money spending and dream professions of Generation Z, a group numbering 18 million, a substantial proportion of whom are secondary school students. It was published in the October 2017 issue of Marketing Türkiye; its data were also cited in an Aleyna Tilki case study published that month.

Key findings

• According to the study, Aleyna Tilki is one of Generation Z’s three most listened-to singers.
• The detailed findings were not published on the website; they appear in the magazine’s October 2017 issue.

Methodology

The study was conducted with young people aged 14–18; sample details were not disclosed in the web article.