Brands That Stand by Consumers in Difficult Times Study

About the study

During a period when economic volatility changed purchasing behaviour, leading consumers to visit different supermarkets, compare prices and choose discounted products, this study identifies brands that did not raise prices, made life easier through discounts and “stood by consumers in difficult times”. It was published in the July 2019 issue of Marketing Türkiye.

Key findings

• The detailed findings were not published on the website; they appear in the magazine’s July 2019 issue.

Methodology

Not disclosed in the web article.