Attitudes towards Animals in Türkiye Survey (Pet Economy)

About the study

A study of attitudes towards animals, pet ownership experiences, views on stray animals and responses to animal-friendly brands. The research suggests that affection for animals has grown beyond an ethical concern into a “pet economy” influencing household budgets, brand loyalty and purchasing decisions. Pet owners describe themselves as “pet parents” and take their animals into account in decisions ranging from housing to tourism.

Key findings

• 91.4% of the public described their attitude towards animals as positive or very affectionate.
• Priority solutions requested for stray animals included increasing the number of shelters (43.1%), neutering and vaccination (39.7%), and strengthening adoption systems (35.3%).
• Cats were the most common pets, followed by dogs at 30.2% and budgerigars at 24.9%.
• 82.9% of pet owners were willing to cut their own spending to support their animal’s health, nutrition or comfort.
• The most preferred pet-food brands were Whiskas (36.5%), Felix (30.5%) and Royal Canin (25.1%).
• A brand allocating part of its sales revenue to animal-support projects influenced the purchasing decisions of 44.9% of the public, rising to 60.6% among Generation Z. Animal-rights violations were considered grounds for a boycott, while using animals in advertising divided consumers.

Methodology

Data were collected through an online survey on 10–12 June 2026. Interviews were conducted with 600 people, with a reported 95% confidence level and 4% margin of error.