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Research summary

Consumer Study amid Inflation

Archive year
2022
Research conducted by
Pulside Research / Pulside Araştırma
Research / collaboration
Marketing Türkiye
Source publication date

About the study

During a period when inflation exceeded 70%, this study measures the impact of successive price increases on public mood, access to basic necessities and outlook on the future; it also reveals an erosion of perceived socioeconomic class. It was published in June 2022.

Key findings

  • Society is far from happy: 13.4% describe their general mood as good or very good, and 33.6% as neither good nor bad; those describing it as bad or very bad account for 57.4% of people aged 18–34, 51.8% of those aged 35–54 and 49.3% of those over 55.
  • Price increases most often make people feel bad (8.7%); fear (7.9%) and anxiety (7.6%) are other prominent emotions.
  • Only 3% say they can meet all their basic needs; 13.8% can comfortably meet most or all of them. Those expecting improvement in the future are in the minority.

Methodology

Sample details were not disclosed in the web article.

Related publications in Marketing Türkiye

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  2. Telegram Premium’s price in Türkiye causes astonishment! | The past 24 hours in the news
    Mention

Summary compiled on:

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