Which decisions does it support?
We examine how widely a brand is known among its relevant target audience, how it is recognised and which products or services it is associated with.
What do we examine?
- Unaided and aided brand awareness
- Association of the brand with a product or service category
- Brand associations and differences between target audiences
How do we design the research?
We define the relevant audience, geography and brand elements to be measured at the outset. We use non-leading questions, an appropriate presentation order and sampling suited to the purpose, distinguishing awareness from usage or liking.
What do we deliver?
Depending on the scope, we provide a research report covering the questionnaire, methodology and sample information, awareness findings and comparisons. We clearly state the audience and period to which the findings apply.
Let’s define the scope together
We agree on the research purpose, target population, schedule and deliverables at the start of the project. In line with our quality standards, we limit interviews to a maximum of 20 minutes.