Employee Crises Study

About the study

This study measures how publicly reported employee–employer crises remain in consumers’ memories, the channels through which they follow news by age and socioeconomic status, and how often they encounter brand crises.

Key findings

• News is predominantly followed on television (52.5%), although TV is gradually giving way to social media. Digital newspapers rank third (11.4%) and printed newspapers last (2.4%).
• Digital newspaper use stands at 24.6% in the A socioeconomic status group but falls to 1.8% in the DE group; social media use is 31.4% in group A and 37.3% in group DE. The A socioeconomic status group is more inclined towards accurate information.
• Digital newspaper readers have the highest rate of encountering brand/employee crisis news (58.2%). The Migros crisis is the one most remembered.

Methodology

Sample details were not disclosed in the web article.