Combi Boiler Usage and Preference Study

About the study

Sponsored by Vaillant Türkiye, this study measures consumers’ purchasing criteria, expectations of servicing, purchase channels and replacement behaviour for combi boilers, creating a “map of combi boilers in Türkiye”. The findings show that energy saving and efficiency are prominent in purchasing decisions, and that informed consumers consider the ecosystem as well as their own comfort. The study was first published in the October 2021 issue.

Key findings

• 87.4% of consumers give priority to a combi boiler being condensing and economical; smart communication technologies are among their expectations for high efficiency.
• 80.9% emphasise the importance of servicing in their purchasing decision; e-commerce websites account for only 21.6% of combi boiler purchases.
• 50.8% say they would replace their combi boiler when it breaks down and the cost of repair approaches the price of a new one; brand communication and advertising influence 42.3% of consumers.

Methodology

Sample details were not disclosed in the web article; the study was conducted for Marketing Türkiye with sponsorship from Vaillant Türkiye.