Cheese Consumption Habits Study

About the study

This two-part study measures Turkish consumers’ frequency of cheese consumption, preferred cheese types, purchasing channels, household budgets, regional cheese habits and favourite cheese brands by category; it was published in the March 2022 issue.

Key findings

• 89% of people eat cheese every day; four in ten eat it more than once a day, and 47.2% once a day. White cheese and kaşar are the most consumed types; 92.2% prefer cheese made from cow’s milk. Chain supermarkets are the destination for cheese shopping; households’ monthly cheese budget is TRY 177.
• Households have diverse cheese preferences (58.7%); 19.3% never buy unpackaged cheese. Three in ten buy regional cheese once a week; Ezine is the most loved regional cheese.
• Taste is the primary criterion in brand choice; Sütaş is the most highly rated brand overall. Brand satisfaction levels for Sütaş (91.6%), Pınar (90.4%) and Torku (89.9%) are close.
• Category leaders are Tahsildaroğlu for Ezine; Sütaş for kaşar; Muratbey for cheese balls (36.8%); Pınar for cream cheese, followed by Sütaş (18.8%) and İçim (11.1%); and Muratbey for string and twisted cheese.

Methodology

The study was conducted on 7–14 October 2021 with 600 people across Türkiye, with a reported 95% confidence level and 4% margin of error.