Attitudes towards Animals in Türkiye Survey (Pet Economy)
A study of attitudes towards animals, pet ownership experiences, views on stray animals and responses to animal-friendly brands. The research suggests that affection for…
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Marketing Türkiye research
60 studiesExplore studies by Aksoy Araştırma and Pulside Research published in Marketing Türkiye, including their findings and methods.
2026
Trust in NGOs Survey
A study measuring how trust in civil society organisations and donation behaviour were affected following news reports of an investigation concerning the Ahbap Association…
Read the studyPerceptions of Juvenile Crime Survey
A study of public perceptions in the context of renewed debate on juvenile crime following the killing of 16-year-old Atlas Çağlayan in Istanbul by another child of the same…
Read the studyCross-border Shopping Survey (Duty-free Shopping)
A study measuring public reactions to the removal of the EUR 30 tax exemption for goods arriving from abroad by post or express delivery, described in the source as…
Read the study2025
New Generation Secular Lifestyles Survey
Following the “New Generation Conservatism” feature in the March 2025 issue, this study examines the lifestyles of secular individuals identifying as modern or partly modern,…
Read the studyTürkiye’s Cultural and Arts Landscape Survey
Conducted for Marketing Türkiye and the Istanbul Foundation for Culture and Arts (İKSV), the study measures perceptions of culture and the arts, frequency of attendance,…
Read the studyNew Generation Conservatism Survey
A study of the lifestyles, habits, brand preferences and social attitudes of people under 45 identifying as partly or fully conservative. Following a short introductory…
Read the studySmall Domestic Appliances Survey
A comprehensive study conducted with Marketing Türkiye and Versuni Türkiye, the company behind Philips Domestic Appliances, and published in four parts. It examines Turkish…
Read the study2024
Türkiye’s Quality Brands Survey
A study of what consumers understand by “quality”, how they assess it, how much extra they are willing to pay for it, and which brands they consider high quality in each…
Read the studySocial Peace in Türkiye Survey
A study conducted while Türkiye was discussing a new political “opening”, examining perceptions of social peace and polarisation, who was held responsible, areas of…
Read the studyDiscount Perceptions Survey (Amazon Prime Day)
The “Discount Perceptions” survey was conducted among online shoppers by Marketing Türkiye and Aksoy Araştırma as part of Amazon Türkiye’s Prime Day event. It measures…
Read the studySurvey of Retirees under the EYT Reform
A two-part study of the circumstances, living conditions, wishes and expectations of people who retired under the Emeklilikte Yaşa Takılanlar (EYT) reform, which addressed…
Read the studyPerceptions of Municipal Restaurants Survey
A study of public attitudes towards municipal restaurants, which became a political topic following the local elections, including views on their effect on election results…
Read the studyFlag-bearing Brands Survey
A study of which brands the Turkish public considered successful “flag-bearers” representing the country abroad. Business-community views were compiled separately by Kuantum…
Read the studyTrust in E-commerce Survey
A study of changes over time in online shoppers’ trust in e-commerce, the categories and platforms where they felt secure, and their trust in campaigns and consumer reviews.…
Read the studyMy Ideal Municipality Survey
A study conducted before the 31 March 2024 local elections, examining voters’ ideal municipality and mayor, expectations of local government, and voting criteria. The results…
Read the study2023
Technology Study
This two-part study measures Turkish society’s relationship with technology, perceptions of technology addiction, device replacement frequency, research before purchasing,…
Read the studyStudy of Polarisation and Areas of Consensus in Türkiye
This study measures perceptions of social polarisation, the factors that trigger it, the actors held responsible, areas of consensus and the messages expected from brands.…
Read the studyWhat Do Voters Expect from Their Party? Study
Conducted before the elections of 14 May 2023, this study measures where voters place themselves on the political spectrum, their satisfaction with their party’s actions and…
Read the study2022
Expectations for 2023 in the Shadow of Inflation Study
Following the inflationary climate of 2022, this study measures public expectations for 2023, including consumption, purchasing power, prices, borrowing, holidays, quality of…
Read the studyCoffee Consumption Habits Study (2022 — Fourth Wave)
In the December 2022 feature discussing coffee’s “fourth wave”, data from Pulside’s “Coffee Consumption Habits Study” were used as evidence of coffee’s democratisation and…
Read the studyBipolar Consumption and the Shrinking Middle Class Study
Prepared under Ertan Aksoy’s leadership, the analysis “Bipolar Consumption and the Shrinking Middle Class” examines how rising inflation upends public mood and consumption…
Read the studyConsumers’ New Luxuries Study
This study measures how “yesterday’s normal becomes today’s luxury” during prolonged economic contraction, examining habits consumers have abandoned, borrowing,…
Read the studyAttitudes towards Asylum Seekers in Türkiye Study
This three-part study examines public attitudes towards the rapidly growing asylum-seeker population, the reasons behind reactions, views on citizenship and return, perceived…
Read the studyConsumer Study amid Inflation
During a period when inflation exceeded 70%, this study measures the impact of successive price increases on public mood, access to basic necessities and outlook on the…
Read the studyConsumer Behaviour Study: Inflation
Designed under Ertan Aksoy’s leadership, this two-part study measures how the cost of living transforms the public mood, saving habits, social life and brand preferences. The…
Read the studyEmployee Crises Study
This study measures how publicly reported employee–employer crises remain in consumers’ memories, the channels through which they follow news by age and socioeconomic status,…
Read the studyCheese Consumption Habits Study
This two-part study measures Turkish consumers’ frequency of cheese consumption, preferred cheese types, purchasing channels, household budgets, regional cheese habits and…
Read the studyWellness Study
This study measures consumers’ attitudes and behaviours towards herbal, fruit and green teas that they regard as sources of health. According to the issue introduction, even…
Read the studyMetaverse Study
Following Facebook’s transformation into Meta, this study measures public knowledge of and emotional responses to the metaverse concept by generation; it was published in…
Read the studyPanic Buying Study
This study measures consumers’ panic buying driven by concerns that “prices will rise further” amid a rising exchange rate and accelerating inflation, including the products…
Read the study2021
Combi Boiler Usage and Preference Study
Sponsored by Vaillant Türkiye, this study measures consumers’ purchasing criteria, expectations of servicing, purchase channels and replacement behaviour for combi boilers,…
Read the studyParcel Delivery Study
This study measures consumers’ satisfaction with, trust in and perceptions of digitalisation at parcel delivery companies during a period when e-commerce took centre stage;…
Read the studyBack-to-School Study
This study measures back-to-school spending, borrowing, shopping channels and school choice among parents with children from preschool through secondary school; it was…
Read the studyCoffee Consumption Habits Study (2021)
This two-part study examines traditionally tea-drinking Turkish society’s turn towards coffee during the pandemic, measuring coffee consumption frequency, preferred types and…
Read the studyAir Conditioning Study
This study measures ownership, usage habits and purchasing channels for air conditioners, which gained importance as the pandemic increased the time spent at home. It was…
Read the studyStudy of Changing Habits in the Cosmetics Sector
This two-part study examines how pandemic conditions transformed cosmetics shopping and use. The first part focuses on shopping frequency, products abandoned and products…
Read the studyWaste and Saving Study
This two-part study measures Turkish people’s perceptions of waste, their income–expenditure balance, saving habits and motivations, the categories in which they economise…
Read the studyData Security Study
Following the attack on Yemeksepeti and data breaches at global platforms, this study measures consumers’ views on sharing personal information and data security. The…
Read the studyNew Normal Study: The Easing of Restrictions
This study measures how people adapted to the new normal during the reopening process following approximately three months of tightened restrictions, including their return…
Read the studyKanal İstanbul Study
This study measures public attitudes towards the Kanal İstanbul project, on which work was expected to begin, and views on its importance and environmental effects, broken…
Read the studyNew Hygiene Products Study
This study measures how safe consumers feel using the new hygiene products introduced into everyday life with Covid-19, changes in their understanding of hygiene, preferences…
Read the study2020
Study of Content That Angers Social Media Users
This study measures which content most angers users on social media, which became a primary communication and entertainment channel during the pandemic, and their views on…
Read the studyMeal Card Study
This study measures employees’ meal card usage habits, the balances loaded onto cards, where the cards are used, satisfaction and expectations; it ranks the most widely…
Read the studyPassion Study
This study measures middle-aged men’s views on the concept of “passion” and on life. Questions cover the colour associated with passion, the characteristics of passionate…
Read the study2019
Türkiye’s Cleanest Brands Study
This study measures consumers’ brand preferences for cleaning products, from soap and detergent to surface cleaner and bleach, their expectations of these products and the…
Read the studyBrands That Stand by Consumers in Difficult Times Study
During a period when economic volatility changed purchasing behaviour, leading consumers to visit different supermarkets, compare prices and choose discounted products, this…
Read the studyTürkiye’s Durable Brands Study
This study identifies the brands consumers regard as the most durable during a period when economic uncertainty and falling purchasing power led them to seek “durability” and…
Read the study2018
Türkiye’s Most Comprehensive Esports Study (Zula)
The “Esports Market Consumer Profile Study” was conducted in partnership with Marketing Türkiye and the Turkish esports game Zula, on a platform with more than 15 million…
Read the studyTea Consumption Culture Study
This study measures the place of tea in Turkish society, consumption frequency, the concepts and places associated with tea, preferences for drinking vessels, and purchasing…
Read the studyEnergetic Brands Study
This study identifies brands that position themselves as “energetic” and give consumers hope and vitality, while offering insights into the energy of Turkish society. It was…
Read the studyOlive Oil Study (2018)
This study examines why consumption in Türkiye remains below the European average despite the country being a homeland of olive oil, and measures price perceptions and…
Read the studyRamadan Consumption Study
This study measures what consumers put in their shopping baskets during Ramadan, the products associated with Ramadan and their views on brand communication during this…
Read the studyElection Campaigns Study and Early Election Study
Two studies were conducted before the elections of 24 June 2018: the “Early Election Study”, published in April 2018, measured public views on the need for an early election…
Read the studyÜlker Brand Perception Study
This brand perception study measures consumers’ responses to Ülker’s transformation through global expansion (the acquisition of United Biscuits), crises and political…
Read the studyAli Koç and the Fenerbahçe Presidency Study
Ahead of the Fenerbahçe presidential election, this study measures how closely the Ali Koç brand aligns with Fenerbahçe’s identity, supporters’ preferred president and…
Read the studyWomen’s Consumption and Saving Trends Study
This study measures the consumption habits and saving tendencies of Turkish women, who have become managers of the household economy as consumption at home has increased. It…
Read the study2017
Housing Study
This study measures what consumers consider when buying a home and the influence of the “prestige” perception frequently emphasised by brands on purchasing decisions. It was…
Read the studyGeneration Z Study
This study measures the attitudes towards brands, internet and media use, favourite artists, pocket-money spending and dream professions of Generation Z, a group numbering 18…
Read the studyBack-to-School Study
This study measures parents’ shopping behaviour and spending during the back-to-school period. It was published in the September 2017 issue of Marketing Türkiye under the…
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12 articlesTürkiye Monitor: September 2020 Study
The September 2020 Türkiye Monitor, prepared by Aksoy Araştırma, has been released, with the economy leading the agenda for September. Of those surveyed, 65.9% said the economy was performing poorly…
Read the articleVacuum Cleaning Habits Are Changing!
Thanks to technology that changes and expands every day, we can complete many everyday tasks more easily and save time. At Aksoy Araştırma, we have focused on…
Read the articleReflecting the Public Will: Data and Methodology in Political Science
The most complex paradox of democratic societies lies in giving tangible form to the concept of “the will of the people”. Political science examines what society thinks and what motivates…
Read the articleA Strategic Compass in an Age of Uncertainty: The Power of Data and the Epistemology of the Market
In today's economic environment, businesses can no longer survive and gain a competitive advantage through purely intuitive management. The information…
Read the articleThe Importance of Customer Satisfaction Research
Customer satisfaction is a fundamental concept that plays a critical role in a business's sustainable success and directly affects long-term profitability and brand value. Both…
Read the articleHow Research Companies Contribute to Strategy Development and Why Research Matters
Developing strategy is a critical process for both private-sector companies and public institutions. The right strategies enable efficient use of resources…
Read the articleHow Can You Assess a Research Company's Reliability?
Today, both political and marketing research are critical to strategic decision-making. However, obtaining accurate data and reliable analysis depends on the research…
Read the articleThe Advantages of CATI Data Collection
Today, research companies use a variety of data collection methods to obtain reliable and timely results for projects such as market research, public opinion research and political polls…
Read the articleResearch Companies: How to Choose the Right Research Partner?
For organisations seeking to develop sound business strategies, build a strong brand image or commission political public opinion research, choosing a research company…
Read the articleTürkiye Monitor: Week 39 Results Released
Public concern over price increases stood out in the week 39 results of the Türkiye Monitor, published weekly by Aksoy Araştırma.…
Read the articleResearch examples from the archive
Our Presidential Election Survey — February 2021 Archive
An archive summary of Türkiye Monitor, February 2021: public priorities, the mobile panel method and interpreting research in its historical context.
Read the archive summaryMeal Card Research — 2020 Archive
Archive summary of the 2020 meal card study conducted for Marketing Türkiye: consumer experience, usage and unmet needs.
Read the archive summary